Why is content marketing important for a business?
Have you ever heard of ‘content is king’ before? We say that marketing is impossible without good content and even in digital marketing strategy. Imagine you are watching a TV show, but the content is so bad that you don’t even know what message it is trying to convey to you. Would you continue to watch the show? Obviously not. Same goes to marketing, without a good content, your strategy is nothing.
So, what is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
Let’s have a look on why content marketing is so important for your business!
Content Educates Your Audience
When people face a problem, they search for a solution online or even from people around. When they reach your business, they do not know how your product or service can help them to solve their problem. Hence, you need to have content that can properly educate them on what options are available to them and how they can benefit from your products or services.
This can usually take the forms of video, tutorial lessons, blog posts, social media posts, product pages or your company’s ‘about’ us page. Keep in mind that your content should focus on how they can use the resources you provide to solve their problems and make their life easier.
Increase Brand Awareness
Using paid advertising to help increase your brand awareness might be quite useful as it would help your brand to reach a wider audience. But, it might be a bit of a burden especially when you are a small business.
However, by creating a good content which is free, you can also reach the same result if using paid advertising. When you have good content, people will be attracted by your content and get to know your business which they might never have come through before. If your content is engaging, educational and valuable which your customers can gain from it, they will start to develop an opinion of your brand and begin to trust your business.
In other words, the more valuable is your content, the more trust you will gain from people.
Improve SEO Efforts
When talking about the importance of content marketing, we can relate to the role it plays in improving Search Engine Optimization (SEO). SEO plays an important role in increasing your business’s visibility on search engines rankings when people search keywords related to your business. Hence, to improve your SEO, your content must be strong.
SEO revolves around keyword placement, backlinks, and website visitors. To make people able to reach you from the search results, you must have keywords which are being placed in the content.
The more content you have on your site, the more likely your site is indexed by Google and appears in search engine results. The condition is that your content must be good enough so that Google recognises it and places you in search engine results.
Generate Leads to your Business
One of the most important aspects for business is lead generation in which content marketing can help so. All businesses are about generating leads and getting traffic to websites to generate revenue so as to keep them survive.
With content marketing, it helps to bring people to your website when they are searching for your particular products or products relevant to your business. If your website content is good enough to attract them to have a look at your products or services, they will then consider to buy. So, good content is the first step to attract potential customers which help your business to generate leads.
Enhance Relationship With Your Customers
Previously, we discussed how content marketing helps build trust and increase brand awareness. Now, we are saying how content marketing can help to enhance relationships with your customers.
Once your content has successfully built trust with your visitors, then you have your fan base right there. When your website consistently provides valuable content to them, it will help increase brand loyalty by strengthening the relationships you have with customers. When this happens, they will become your loyal customers by repeating sales in future and making up a significant proportion of your company’s revenue.
The more engaging content you share with your customers, the stronger the relationship established with them.
With so many businesses competing with you in your industry, how can you make your business stand out among the competitors? Content marketing is the way. Have you realized that those popular videos on Youtube with millions of views all have one characteristic, which is having a strong and powerful content to attract people’ attention. Thus, content marketing can’t be ignored and every business should have mastered it to make a difference in your industry.