Why SEO is important for business?
You have probably heard about Search Engine Optimization (SEO) is a digital marketing tool, but do you know what SEO is and why it is so important for business? Before understanding why SEO is so important, you have to know SEO is made up of multiple different elements, and knowing what they are and how they work.
So, what is SEO?
SEO is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results.
Now you know what SEO is, let us have a look at what you need to know about SEO and why it is vital in today’s digital world.
Increase Business Visibility and Ranking
First and foremost, SEO could be said to increase visibility and make it easier for people to find you when they search something online that is directly related to your business. When people can find your business easily online, your business is more likely to be ranked on the top few of the search results that catches users’ eyes. Visibility is hence directly related to the ranking.
The higher the rank on the search engine result page, the more chances that people will click through to your site. In other words, it means the more effective your SEO efforts, the better the visibility and the higher your ranking on search engine results.
Brings Traffic to Business
When your business gains high visibility and high ranking, it will definitely bring traffic to your business as more people click through to your site. Why say so? This is because when people search something online, they will click the link that appears on the top few on the search engine result page. This is what people tend to do. When your business appears to be in the top list, then people will definitely click through to your site first.
More importantly, people reaching to your site are almost all qualified leads. They were searching for businesses like yours when they found you, so they already have a need or interest in your products or services.
Increase Business Credibility
A high ranking in organic search results makes your business appear to be more credible in the eyes of your potential customers. It gives people a signal that your business is the best in the industry, not simply paying for an ad to gain popularity.
In the mind of consumers, your ranking is a vote of confidence. If your business ranks at the top of the search result page, people will definitely choose to click the first one gradually to the bottom of the search. If your products or services interest them and solve their needs, they are automatically being included in your potential customers list. In addition to it being an organic result and not a paid result, people will think that your business wins against other businesses in the industry. With this result, your business has successfully gained trust from people.
Improve User Experience
When people search something online, they will definitely hope to get the information that they want to know immediately by just a few clicks in no time. When this happens, people get a good user experience without spending much effort to look for what they want to know from your website.
For instance, Google has become more and more of an answer engine offering the sought-after data directly on the search engine results pages for users. When you put in effort to make your website responsive, it improves the usability of your website and hence improves user experience when they access your websites.
Similarly, when your website is responsive enough and having a fast load speed, it will definitely improve user experience and at the same time to be ranked in the top of the search results page.
Easy to Measure the Performance
Businesses can use tools like Google Analytics to monitor traffic, referral sources, conversions, and any other metric that matters to your business. In other words, Google Analytics gives you an insight to your potential customers about how they search, how they browse, region they live in, the days they are most active, the times of day they are most active and so on. With this tool, businesses can get almost everything they want to know easily.
This is how you can better understand your customer behavior. This also allows you to clearly see what your customers need and look for, how they behave and why. With better understanding customer behavior, your business is able to analyse the work, adapt the strategy accordingly, better serve your existing customers and potential new customers.
When you are seeing this, I believe you must have come to a conclusion that why SEO matters to a business either it is in terms of visibility, ranking, traffic, credibility, user experience or ease of measurement of performance. No matter if you are a business owner that runs a small online store with not more than 100 items or a big online business with more than 1000 items, SEO really matters to you. You can always get some advice from SEO experts if you find any difficulties in setting it up or managing it. So, start to engage SEO for your business from now!