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Project
CrazyMic
Client
Platform We Use
Challenges
To generate innovative concepts for a brand refresh to elevate the karaoke business, as the old one lacks vibrancy and differentiation in a competitive market. They require a captivating brand identity, including a mascot that effectively represents the brand, helping to create a memorable and lasting impression on consumers.
Solution
We developed a playful, youthful, and modern mascot from scratch that perfectly aligns with their brand identity. From there, we enhanced digital displays and printed products like calendars, apparel, and menus. We also established a cohesive corporate identity that can be applied consistently across all marketing materials, ensuring a trustworthy and memorable brand presence.
