Project

Yee Kee

Challenges

Yee Kee seeks to bring its innovative spirit from the kitchen to its social media presence. They want to showcase that they are not just an ordinary porridge shop, but a vibrant and creative brand that engages and entertains its audience. By sparking fun and fresh ideas, Yee Kee aims to attract a younger demographic while ensuring the tradition of porridge remains relevant and cherished in modern times.

Solution

To generate content suitable for all platforms like Facebook, Instagram, Xiaohongshu, and TikTok, we decided to use short video reels as the primary format. We produced a series of humorous, relatable video content aimed at connecting with Malaysian porridge enthusiasts to capture their attention, while static posts focused on promotional announcements. We also utilized creative advertising techniques to ensure Yee Kee's brand stood out in the competitive market.