Project

The Grandma

Brand Identity

Client

Platform We Use

Challenges

To blend the traditional essence of "grandma's" recipes with a modern design to appeal to all generations while evoking nostalgia. The rebranding project also requires the mascot to be adaptable, allowing it to seamlessly integrate with future sub-product lines while maintaining a consistent main brand identity. This needed to be a comprehensive branding effort that resonated with both corporate values and the evolving target audience.

Platform We Use

Solution

We upgraded the mascot with a more fun and trendy design to align with current market trends and appeal to younger customers. The mascot is then integrated into various designs, including website design, display racks, packaging, and business cards, ensuring a cohesive and appealing brand identity. This approach increases brand awareness and engages with a wider audience, both online and offline.