Project

Yong Sheng

Challenges

To create compelling social media content for a CCTV installation service provider targeting a niche market, including homeowners and business owners seeking security solutions. The challenge is to present the product in a straightforward manner that resonates with potential customers, considering the target audience is limited to the Klang Valley area.

Solution

Through our market research, we discovered that the general audience primarily seeks experience and reliability when looking for CCTV installation services. This insight guided us to focus on generating content that showcases the real installation process, providing proof to the audience that the business is trustworthy. We integrated videos and visuals into the content, ensuring it resonates with the target audience and boosts engagement across social media platforms.